Direct mail campaign for expired and FSBO listings

Each week, pull the list of listings that expired or were withdrawn in your MLS area, plus any for-sale-by-owner signs you spot while driving your farm area. Mail each owner a short letter offering a free, no-obligation pricing and marketing review.

Why it works: Owners whose listing did not sell or who are struggling to sell on their own are actively looking for a different approach, which makes them more receptive than a cold homeowner.