Share behind-the-scenes footage from route scouting trips

When staff scout a new route or check a hotel partner ahead of season, film short clips on a phone and post them to Instagram Stories, showing the vetting process, the room, the meal, or the trailhead. Save the clips to a highlight so new visitors can find them later.

Why it works: Showing the vetting work explains why your itineraries cost what they do and builds trust before anyone asks for a brochure.