Send a re-engagement email to opens that never clicked

Segment your list for contacts who opened at least three emails in the last 90 days but never clicked a link. Send them a short, single-link email pointing to one specific resource relevant to their most recent open, and remove non-responders from your regular cadence afterward to protect deliverability.

Why it works: Opens without clicks usually mean the content missed the specific interest that got the open, so narrowing to one relevant link raises response.