Partner with a benefits broker on a joint compliance checklist

Reach out to a professional employer organization or benefits broker whose clients overlap with your target market. Co-author a compliance checklist relevant to both of your services, such as year end payroll and benefits tasks, publish it under both brands, and email it to both client lists in the same week.

Why it works: PEOs and brokers already hold trusted advisory relationships with HR leaders, so a co-branded checklist reaches decision-makers through a channel they already rely on.