Run a live Q&A webinar timed to open enrollment season

Schedule a 45 minute webinar in the four weeks before open enrollment begins, focused specifically on configuring benefits enrollment workflows in your platform. Invite current customers directly and open registration to prospects through your email list, and record it for a gated resource page afterward.

Why it works: Open enrollment is a fixed, high-stress deadline for HR teams, and offering direct help right before it reaches people at their point of highest need.