Request reviews from HR admins after their first payroll run

Trigger a review request email two days after a new customer completes their first payroll run on your platform, asking specifically about the setup and first run experience. Send it from your customer success team, not a marketing address, and include a direct link to your public review site profile.

Why it works: The first payroll run is the highest-stakes moment in onboarding, and a smooth one produces the most detailed, specific reviews.