Spring cleaning direct mail offer to a fixed radius around your shop

Each March, mail a postcard offering a discounted first cleaning or a bundled deep-clean package to every address within a set radius of your shop, using a mailing list service. Include a code so you can count exactly how many postcards convert to booked jobs.

Why it works: Spring cleaning is already on people's minds in March, so an offer that arrives at that moment competes with a to-do list item, not just other companies.