Neighborhood postcard mailed the week after a completed job

The week after finishing a visible job, such as a new water heater or a furnace repair, mail a postcard to the twenty to thirty closest addresses mentioning the work you just completed on their street and including a direct phone number and a small first-time discount.

Why it works: Neighbors who see or hear about work happening nearby are primed to recognize your name when they need the same kind of help.