Follow up every conference poster scan within one week

After presenting a poster at a conference, export the list of attendees who scanned your QR code and send each a follow-up email within one week that includes the poster as a PDF, a link to the underlying publication, and an offer to schedule a call with your medical science liaison.

Why it works: Attendees see many posters in a single day, and a prompt, specific follow-up is what separates a real connection from a forgotten booth visit.