Host a quarterly educational webinar with a key opinion leader

Invite a key opinion leader in your therapeutic area to co-present a 30-minute educational webinar each quarter on a clinical topic rather than your product directly, and route the content through your medical affairs approval process before recording. Promote it through your provider email list and LinkedIn.

Why it works: An educational session led by a respected clinician builds credibility with prescribers in a way a product email cannot.