Win-back email for members who canceled in the last three months

Pull a list of members who canceled in the past three months and send them an email acknowledging it's been a while, asking what changed, and offering a short-term pass to come back and try a class again with no commitment. Personally handle any replies rather than sending an automated response.

Why it works: Most cancellations happen for reasons that change over time, and a low-pressure invitation back can catch people at a better moment.