Direct mail postcard to lapsed service customers past 12 months

Pull a list of customers who haven't had a service visit in over 12 months and mail them a postcard with a specific offer, such as a discounted multi-point inspection, and a phone number to call. Include a code so you can track how many postcards turn into booked visits.

Why it works: A customer who hasn't been in for a year is at risk of servicing elsewhere permanently, so a direct, trackable offer gives you one more chance to bring them back.