Social media
Formats and craft for the feed, stories and carousels: what people save, what they skip, and how to keep posting without a full-time social team.
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Social media Carousels people save, slide by slide
A carousel gets saved when every slide earns the swipe. How to structure the cover, the middle slides and the close so people come back to it later.
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Social media Stories or feed: choosing the placement first
Stories and the feed reward different content. Decide the placement before you write, and the format, length and call to action fall into place on their own.