Email and CRM
Welcome sequences, segments and the contact records behind them. Practical notes on sending fewer, better emails to the people who asked for them.
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Email and CRM A welcome sequence in five emails
Five emails, one per purpose, sent over two weeks. What each one should do, how to space them, and where the sequence should hand off to a person.
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Email and CRM Segments: who actually gets the email
An audience is a list you upload. A segment is a question you ask of your records. Why the second one sends fewer emails to the right people every time.