Ask what works in marketing and you get answers that work for everyone, which means they barely work for anyone. “Post consistently.” “Know your audience.” True, and useless to a dental clinic that wants to know whether before-and-after posts still convert.
The plays that actually move a business are niche-specific, and the people who know them are busy running that business. They rarely write it up.
What the leaderboard is
A public list of marketing plays, one board per niche, fifty niches plus a general board. Anyone can submit a play: a title, what you do, and why it works. Anyone with a verified email can vote. Votes rank the board.
Every play gets its own page, so a good idea for wedding photographers is findable by the next wedding photographer who searches for it.
What it is not
It is not a forum. There are no threads and no replies, because a small community fills a forum with silence before it fills it with anything else. It is a list that gets better as more people vote.
There are no seeded users and no invented vote counts. A niche with nothing in it says so and asks you to submit the first play. We would rather show an honest empty board than a fake busy one.
We would rather show an honest empty board than a fake busy one.
How publishing works
A submission goes live automatically after an automated check for harmful content, spam and off-topic entries. If a play is not published you get an email saying why, and you can edit and resubmit. If it is published, you get a weekly note on how it is doing: votes, rank, and movement.
Why Markowill is doing this
Markowill drafts and schedules content for small marketing teams. The plays on this leaderboard are the raw material that makes a draft good: the specific thing that works for your niche rather than the generic thing that works for nobody. Building the list in public means everyone gets it, not only our customers.
Start with your own niche. If the board is empty, that is the invitation.
