Run one seasonal promo tied to a specific calendar date

Once per season, offer one specific promotion, a discounted session type or an add on print package, tied to a real date like the start of fall or a holiday, announced by email and social two weeks ahead with a clear end date. Do not repeat the same promo structure two seasons in a row.

Why it works: A promo tied to a real date and a real deadline reads as a planned offer rather than a generic discount.