Build a fan SMS list at merch tables and online

At every show, put a sign up sheet or a text to join code at the merch table, and add a phone number field to your website's contact form. Send no more than one text per week, reserved for release dates, ticket presales, and merch drops.

Why it works: Text messages get opened far more reliably than email or social posts, so a small list of real fans is worth more than a large passive following.