Co-host a webinar with a non-competing equipment maker

Identify a supplier whose equipment is installed alongside yours but does not compete, and propose a 30-minute joint webinar on a shared use case. Co-host it through LinkedIn Events, split the registrant list, and have each partner email their own customer list twice before the date.

Why it works: Pairing with a non-competing brand puts your name in front of a list that already trusts a supplier working next to yours.