Keep a running sales agent and distributor contact list

Keep a spreadsheet of sales agents and distributors who have handled films similar to yours in genre and budget, with a contact name, the last film they picked up, and the date you last reached out. After each festival selection, email the list a two line update with the new laurel and a screener link.

Why it works: Acquisition decisions often come down to timing, and a maintained list means you can reach the right person the week your film has news.