Send a three-email win-back sequence to lapsed customers

Pull your list of customers who have not purchased or booked in the last 90 days. Write three emails spaced four days apart: a friendly check-in, a reminder of what you offer, and a small thank-you offer for returning. Send from a real person's name, not a no-reply address, and ask a simple question in the first email to invite a reply.

Why it works: A short, personal sequence costs nothing to send and often reminds people who simply forgot about you rather than left on purpose.