Ask for a specific testimonial prompt, not a general quote

When you request a testimonial from a client, send three specific prompts instead of asking for a general quote, such as what almost stopped them from hiring you and what surprised them about working together, and offer to draft a version from their answers for approval.

Why it works: A testimonial that answers a specific question reads as real, while a generic quote about being professional and easy to work with blends into every other page.