Hygiene appointment reminder tied to the season, not just the calendar

Twice a year, in early September and early March, send an email to your full patient list reminding them that routine cleanings are typically recommended twice yearly and that now is a good time to check when they're due. Link directly to your online scheduler in the email.

Why it works: Anchoring the reminder to a season people already associate with routines, back to school or spring cleaning, makes the message feel timely rather than random.