Direct mail postcard to the three blocks around a new location

In the two weeks after opening, mail a postcard with a map, your hours, and a one-time offer such as a free coffee with any breakfast item to every address within three blocks. Use a code on the postcard so you can count exactly how many were redeemed.

Why it works: Foot traffic from the immediate neighborhood builds the habitual visits a new spot depends on, and a trackable code tells you if the mailing paid for itself.