Turn your best past issues into indexable, searchable pages

Pick your ten best-performing past issues and republish them as standalone pages on your website with descriptive titles and a short summary at the top, rather than leaving them buried in an email archive. Link between related issues so a reader who lands on one can find others on the same topic.

Why it works: An email sent once disappears into inboxes, but the same content published as a page on the open web keeps attracting readers through search long after it was sent.