Leaderboard · Newsletter writers
End every issue with one specific question readers can reply to
Add a single, specific question at the bottom of every issue, tied to that issue's topic, and ask readers to hit reply with their answer. Read every reply personally and use the best ones, with permission, in a future issue.
Why it works: A specific question is easier to answer than a general request for feedback, and personal replies build the kind of relationship that keeps people subscribed.

