Rate-watch list with a weekly rate update email

Build a sign-up list on your website and social profiles for buyers who want to track rate movement. Every week, send a short email with the current rate range for common loan types and a plain-language note on what moved and why, with no promise of what rate a specific borrower will get.

Why it works: A recurring rate update keeps you in a prospective borrower's inbox for months before they are ready to apply, without asking for anything in return.