First-time homebuyer workshop with local partners

Host a free evening workshop, in person or over video, on the mechanics of getting a mortgage: documents needed, how underwriting works, common down payment programs. Invite a title company and a real estate agent to co-present, and promote it through local community groups and your own list.

Why it works: First-time buyers are intimidated by the process more than by the rate, and a workshop positions you as the person who explained it clearly before they ever applied.