New business formation checklist offered as a free download on your site

Create a one-page checklist covering the general steps of forming a business entity, such as choosing a structure and registering with the state, and offer it as a free download on your website in exchange for an email address. Follow up with anyone who downloads it within a few days by email.

Why it works: A practical checklist attracts people at the exact moment they're researching how to start a business, before they've chosen an advisor.