Local event sponsorship and table presence

Sponsor or set up a table at one recurring local event a quarter, a school fundraiser, a farmers market, a small business fair, with a simple sign-up sheet for a free coverage checkup rather than a hard sell, and follow up with everyone who signs up within a week.

Why it works: Consistent presence at the same local events builds recognition in the community, which matters more for an agent than a one-time ad ever does.