Build a shoulder-season campaign around one local event

Pick a slow month on your calendar and pair it with a nearby festival, harvest, or off-peak activity, then build a short email and Instagram series that frames that month as the best time to visit: fewer crowds, milder weather, and a special nightly rate for stays booked in that window. Send the series to your full list six weeks ahead.

Why it works: Shoulder-season demand needs a reason beyond price, and a real local event gives guests something concrete to plan around.