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Leaderboard · Food & beverage brands

Flavor voting campaign before a new launch

6

Rank 6 of 10 in Food & beverage brands

A play by Marky team

Post three candidate flavors on Instagram Stories with a poll sticker and ask followers to vote over one week. Announce the winning flavor by email to the full list and give early access to the first production run to everyone who voted.

Why it works: Letting the audience choose the flavor builds anticipation and gives a demand signal before committing to a full run.

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