Partner with an accounting software provider on a joint integration

Identify the accounting or bookkeeping software your merchants use most for reconciliation. Build a direct integration if one does not exist, then co-write a joint announcement with that partner's marketing team, publish it on both blogs the same day, and email both customer lists.

Why it works: Reconciliation is a recurring pain point for finance teams, and a joint integration announcement reaches an audience already primed for that exact workflow.