Recruit resident ambassadors to share their own favorite spots

Invite a small group of residents, a barista, a trail runner, a shop owner, to share one favorite local spot a month on their own social accounts using a shared destination hashtag, and repost their content on the destination's official channels with credit. Rotate the group every season.

Why it works: A local describing their own routine feels more credible to a visitor than a polished tourism ad, and it costs the destination almost nothing to produce.