Publish a themed three-day itinerary for each season

Write a three-day itinerary for spring, summer, fall, and winter that pairs specific local businesses, a restaurant, a hike, a shop, with the season's weather and events, and publish each one on your website a month before that season starts. Promote each itinerary through email and social when it goes live.

Why it works: A ready-made plan removes the work of researching a trip and gives every local business named in it a reason to share the itinerary with their own audience.