Host one journalist or creator per quarter on a planned visit

Build a simple pitch describing what makes a visit newsworthy this quarter, a new trail, an anniversary, a seasonal event, and send it to a short list of travel journalists and creators whose past work fits the destination's audience. Host the visit with a planned itinerary and introductions to two or three local businesses.

Why it works: A planned, well-hosted visit gives a journalist or creator a complete story instead of a scattered list of attractions to figure out alone.