Publish a public trust page with your SOC 2 and pen test summary

Create a dedicated trust page on your site listing your current compliance certifications, the date of your last third-party penetration test, and a summary of your data handling practices. Link a request form for the full report under NDA, and link this page from every pricing and security-related email.

Why it works: Security and compliance buyers filter vendors before a call even starts, and a public trust page keeps you in the running at that stage.