Offer a free exposure scan as the entry point for outbound outreach

Build a lightweight scan that checks a prospect's public-facing assets for a specific, narrow category of exposure your product addresses. Offer it free with no card required as the call to action in outbound emails and LinkedIn outreach, and have a security engineer walk through the results live rather than sending an automated report alone.

Why it works: A concrete finding about the prospect's own environment gets a response where a generic outreach email about features does not.