Co-host a briefing with a managed security service provider partner

Identify two or three managed security service providers whose clients fit your ideal customer profile. Propose a joint 45 minute briefing on a current threat trend, with your product's relevant defense woven in as one part of the discussion rather than the focus, and split the invite list between both organizations.

Why it works: Security leaders trust threat briefings from an existing service provider relationship more than a vendor webinar, so co-hosting borrows that trust.