Run a joint webinar with a tool your customers already connect

List the three integrations with the highest usage in your product. Email that partner's marketing team to propose a 30 minute joint webinar on running both tools together for a specific workflow, split promotion evenly across both email lists, and record it for a gated on-demand page.

Why it works: Borrowing a partner's list reaches buyers who already use adjacent tools and are one step closer to needing yours.