Publish a page comparing your product to the tool you replace most

Check your sales notes or CRM for the competitor prospects mention most often when switching to you. Write a comparison page that lists specific differences in setup time, pricing structure, and the two or three workflows customers say pushed the switch, without disparaging language. Link it from your pricing page.

Why it works: Buyers actively comparing tools search by name, and a fair, specific comparison page captures that intent better than a generic feature page.